How Apple Is Pushing ProRes Video to the Cloud

Description

In this episode, Lucas and Luna explore Apple's quiet push to make ProRes video editing work entirely in the cloud. They look at the new video codec improvements in macOS 26, the role of Apple silicon in offloading encode and decode tasks, and the broader implications for creative pros who want to cut 8K footage without a $10,000 workstation. They also discuss how this fits into Apple's larger push toward subscription-based creative tools and why it could put pressure on Adobe and Blackmagic. If you've ever wondered why ProRes remains the gold standard for post-production, this episode breaks down the technical nuts and bolts, the business strategy, and what it means for the next generation of filmmakers. #ProRes #AppleVideoEditing #CloudWorkflow #MacOS26 #AppleSilicon #CreativeProfessionals #VideoEditing #8KVideo #AppleBusinessStrategy #AdobeCompetition #BlackmagicDesign #FinalCutPro #CloudComputing #TechPodcast #FexingoBusiness #BusinessPodcast #Technology #AppleEcosystem Keep every episode free: buymeacoffee.com/fexingo