Financial Services Marketing S6 - Advertising Financial Services

Description

Advertising is very important to financial services as it crucially influences consumer's purchasing decision making. Due to the complexities of the financial services and the multitude of choice advertising becomes an important tool with which consumers make informed choices. The BSU E-learning and Problem-based Learning Programme seeks to strengthen the capacity of South Universities including University of Ghana in the using of e-learning and problem-based learning approach for teaching and learning in UG. This video-lecture is developed under this initiative to enhance learning activities in the classroom and beyond.