Ep 72: From Makeup Chair to Hair Brand: Behind the Build with Bernicia Boateng

Description

In this episode of Ladies Who Launch, Rochelle sits down with Bernicia Boateng, makeup artists to the stars to go behind the scenes of her incredible journey, from the makeup chair to founding Enoléh, the hair brand redefining what it means for Black women to feel seen, celebrated, and authentic in the beauty space.In this episode, we cover:The mission behind Bernicia's work and why authentic representation in skincare and makeup matters more now than ever beforeWhat self-belief actually looks like in practice The beauty and power of women wearing wigs and hair extensions, and why it's so much more than aestheticsThe behind-the-scenes of building Enoléh, the team, the challenges, and the dreamWhether you're a founder, a dreamer, or someone who's been holding back, this one is for you.We Are Ladies Who Launch! CHAPTERS00:00 Introduction to Bernicia 02:05 From makeup to wider mission06:22 Gaining confidence 11:25 Building repeat customers and loyalty13:56 Why wigs matter20:45 Building a fashion forward brand25:42 Launching with a business partner31:51 The ‘Just Do It’ mission40:13 Smart category strategy41:22 Quality over ego43:30 Bernicia’s 2 year vision 45:58 Dream retail partners 47:23 Business non-negotiables49:30 Quickfire habits & lessons🔔 New episodes every Wednesday — subscribe so you never miss a launch.FOLLOW BERNICIAInstagram: https://www.instagram.com/berniciaboateng/TikTok: https://www.tiktok.com/@realberniciaboatengEnoléh: https://www.instagram.com/enoleh/FOLLOW USInstagram: www.instagram.com/weareladieswholaunch/TikTok: www.tiktok.com/@weareladieswholaunchYouTube: www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.