#52 Great customer meetings start with exceptional briefs - how to brief an exec

Description

A meeting/customer brief serves many purposes: it prepares the meeting host, it forces you to distill your thoughts & succinctly define what the goal of the meeting. Always remember bad prep = bad meeting, good prep = good meeting. — ⚡️ This episode is brought to you by Earlywork Academy. Applications are open for their next tech sales cohort → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/3KwIiBZ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ — Connect with Us: Michael Momsen (⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠linkedin.com/in/michaelmomsen⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠) Maddie Stillman (⁠⁠⁠⁠⁠⁠⁠⁠linkedin.com/in/maddie-stillman)⁠⁠⁠⁠⁠⁠⁠⁠ 📣 Feedback, ideas or career questions? Send us an email - maddie@zipline.io