How Bask and Lather Co. Hit 100% Year-Over-Year Growth on TikTok Shop

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Bask and Lather has achieved 100% year-over-year growth on TikTok Shop by building one of the most engaged haircare communities on the platform, with over half a million active creators promoting their products daily. In this episode, Shaina Rainford, Founder and CEO of Bask and Lather, shares how she built the brand from the ground up on TikTok Shop, turning organic content into a full ecosystem of creators, LIVE selling, and campaign strategy.Shaina walks through how Bask and Lather approaches every layer of TikTok Shop simultaneously, from organic content and affiliate creators to LIVE selling and GMV Max ads. She explains how the brand's solutions-based product philosophy has fueled trust and repeat purchase, how a viral edge control product led to an entirely new SKU, and why she believes any seller, regardless of resources, can break through on the platform by staying consistent and letting strong products speak for themselves.What You'll Learn in This Episode:How Bask and Lather grew to over half a million active affiliate creators with an open sampling strategyWhy packing orders on LIVE from a warehouse tripod was one of their earliest and most effective growth tactics, and how that scrappy approach can still work todayHow Bask and Lather uses GMV Max to balance efficiency and volume across campaign and non-campaign periodsWhy listening to how creators use your products can unlock entirely new SKUsHow TikTok Shop created a halo effect for Bask and Lather beyond the platform, with in-person event attendees citing TikTok Shop as their primary point of discovery