* Marta Pallares – Head of Press and Corporate Relations – at Primavera Sound 2025 *

Description

Primavera Sound (or simply Primavera) is an annual music festival with the main location in Parc del Fòrum, a park situated directly at the Mediterranean seafront in Barcelona, Spain. The festival takes place between the end of May and the beginning of June, every year since 2001.The 2025 edition of Primavera Sound has been an edition of superlatives: maximum attendance with 293,000 visitors and more than 900 journalists from around the world (me included 🌟), people from 136 countries and 311 performances. As many of the listeners of Gimme a Beat know, I've been following Primavera Sound for a while now, for several reasons. Not only that Primavera always have an impressive line-up, and it is happening in Barcelona, one of my favourite European towns, but this festival has been a leader in the gender-balanced line-up, and the role model for inclusion and diversity, not just in Europe but worldwide. And this, by default, makes Primavera Sound a perfect festival for Gimme A Beat.But it took me a while to start reviewing Primavera. After reviewing the festival in 2023, I decided to go back this year.Everything worked perfectly: superb organisation, collaborative weather: sunny but not too warm with a continuous sea breeze; great food, easy-to-move-around festival layout, and perfect location. All of this, combined with friendly and energetic festival-goers, local and international crowds excited to be there, created a unique, unforgettable atmosphere. The Primavera Sound 2025 achieved a unique milestone: their Three Headliners were three women under the age of 35: Charli XCX, Sabrina Carpenter, and Chapell Roan. This is where the Powerpuff Girls reference is coming from as well, which I thought was a brilliant move, also from the perspective of merch, and this huge Powerpuff Girls statue near the merch stand.With this and an impressive, carefully curated line-up, exploring the *female factor* of Primavera Sound with my Gimme A Beat lenses (or better said sunglasses) was easy. And I returned with enough materials for