Abundance vs Scarcity: We Built 20 Brands With 30 Strangers In 90 Days | The Foundery

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The street believes struggle makes the founder, so we removed the struggle — twenty-five strangers, a brand and four crores each, ninety days in one house in Alibaug and then sat down to ask the only question that scared us: does a head start make a founder, or unmake one? Nikhil Kamath, Kishore Biyani and Ronnie Screwvala audit the model, the equity split everyone questions, the two philosophies built into this house, and what the three of us will do if twenty brands don't sell.00:00 Introduction06:18 Is The Foundery a selfish bet?12:29 Why building new beats the capitalist high18:28 How the company-builder model formed24:47 The new consumer categories driving the bets30:41 What happens after Day 9035:13 The equity split everyone questions: 25% vs 75%43:11 Where the ideas come from, and how the gates work50:56 Founder–idea fit and the flaws each founder owns58:05 Why equity beats an endorsement fee1:05:14 What happens if the brands fail1:11:08 What actually drives Nikhil1:17:46 Abundance vs scarcity in one house1:23:54 Social mobility and India's bubbles1:28:54 What the founders are unlearning1:33:09 Twelve months out: what they'd change#NikhilKamathCo-Founder of Zerodha and GruhasHost of 'WTF is' & 'People By WTF'Twitter: @nikhilkamathcio on XInstagram: @nikhilkamathcio on InstagramLinkedIn: Nikhil Kamath LinkedInFacebook: Nikhil Kamath FacebookThe Foundery is a venture builder that forges entrepreneurs into co-founders and builds companies with them from the ground up.Website: The FounderyYoutube: https://www.youtube.com/@UCtJssM5FzLXSWIf5VWUmT2w Instagram: https://www.instagram.com/jointhefoundery/?hl=enKishore Biyani – Founder & CEO of Future GroupRonnie Screwvala – Co-Founder & Chairperson of upGrad, Founder of UTV GroupLinkedIn: Ronnie Screwvala LinkedInWatch 'WTF is' Podcast on SpotifyWTF is Podcast on SpotifyWatch 'People by WTF' Podcast on SpotifyPeople by WTF Podcast on SpotifyWatch 'WTF Online' on SpotifyWTF Online on Spotify#WTFiswithnikhilkamath #PeopleByWTF #WTFOnline