TRAILER - ITC: The remaking of a giant | Intermission E04 | The Ken

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Ask two generations of Indians what ITC is, and you'll get two completely different answers. That gap might be one of the most remarkable reinventions in Indian business.The story goes all the way back to 1910 — to a British tobacco company that taught India how to smoke — and follows ITC's journey into food, paper, hotels and agri, all without a founding family, and with more boardroom drama than most thrillers.The question at its heart: how does a company build a future beyond tobacco?Episode 4 of Intermission on ITC goes live on Monday, 17 August.