The Motorcycle Crash That Started a Wellness Empire

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This week's episode is about what nine years of obsession looks like before anyone is watching. We sat down with Dr. Jason Wersland, the chiropractor who built Therabody out of a hardware-store jigsaw after a motorcycle accident left him in constant pain. He never ran a real ad campaign, and somehow the same device ended up on NFL sidelines, in Emirates first class, and on your mom's nightstand. This one is a masterclass in earning trust instead of buying it.On the episode:● How a motorcycle accident led Jason to invent the Theragun with a $250 jigsaw from the hardware store.● Why a $400K agency couldn't come up with the name Therabody, but one late night in a conference room did.● How Jason got pro athletes using Theragun before the brand ever ran an ad.● Why Therabody refused to call its face products "beauty," and what it called them instead.● Why Jason builds products so durable that customers never need to buy a second one.Hire My AgencySerious brand? Serious goals? Work with my team at Third Eye Insights. If they had a great campaign, they probably hired us.👉 https://thirdeyeinsights.ca/hire-tei 📔 My Social Media PlannersThe exact $15K frameworks and strategy I use on top global brands and small businesses alike, now available in planner form👉 https://store.camille-moore.com/💻 Social Media MasterclassMy foundational training will help you stop guessing and start building content that converts.👉 https://camille-moore.com/masterclass/🤝 1:1 Brand Strategy IntensivesFor founders ready to go deep and build a category-leading brand. I work 1:1 with a handful of brands as their Fractional CBO.👉 http://bit.ly/4krhxgO 📬 Subscribe to Branding With Benefits (My Substack)Free weekly branding insights for people who want blunt strategy, not fluff.👉 https://substack.com/@camilleemoore 🎙️ Podcast Available On:Spotify | Apple Podcasts | YouTube | Everywhere You Stream📱 Follow Camille MooreInstagram: @camillemooreTikTok: @camille.moore_ LinkedIn: Camille Moore🌐 Website: camille-moore.com🎨 Follow The Art of the BrandInstagra