Marcus Kwikiriza on making it in radio,whiskey, Basketball & cancel culture| It’s Never That Serious

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In this episode of It’s Never That Serious, I chat with Marcus Kwikiriza, a radio legend and CEO of FUBA, about what it really takes to make it as a radio presenter. Marcus shares insider tips from his decades-long career across Uganda, Rwanda, and Kenya, breaking down the skills, preparation, and mindset that set the best hosts apart. We also dive into his life as a whiskey connoisseur, exploring how to taste whiskey like a pro and avoid counterfeit alcohol, plus his thoughts on cancel culture and staying authentic in today’s media world. Along the way, Marcus reveals his most unpopular opinions, his top three movies and rappers, and even plays a fun round of This or That. Whether you’re into media, whiskey, or just love honest, entertaining conversations, this episode is packed with laughs, lessons, and insights from one of East Africa’s most iconic voices. Disclaimer: The views expressed on this podcast are strictly for entertainment purposes. #itsneverthatserious #Marcuskwikiriza #sabrinaagasha #ugandanpodcast