How Katherine Barlow Built Ru & Rocka from Idea to Household Brand

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In this episode of Ladies Who Launch, Rochelle sits down with Katherine Barlow, founder of Ru & Rocka, for an honest, unfiltered conversation about what it really takes to build a fashion brand from scratch.From the spark of an idea to building a team and letting others into her business, Katherine shares the real founder story behind one of the most original brands in the space today.We cover:How Ru & Rocka started and the moment it became realBeing responsible with money and navigating small business financesHow to build a brand that's truly original in a crowded marketBuilding the Ru & Rocka team and knowing when to hireBuilding a true brand identity & DNALaunching in Selfridges Whether you're in the early stages of building your brand or scaling your team, this one is packed with lessons you won't want to miss.We Are Ladies Who Launch! CHAPTERS00:00 Introducing Katherine Barlow04:56 Instagram Side Hustle07:16 Finance Lessons Learned09:47 Building A Brand Solo12:51 From The Studio to Ru & Rocka30:11 Scaling Without Fear32:37 Brand DNA Matters33:41 When Big Brands Copy38:32 Building Thick Skin In Business 40:52 Launching In Selfridges 46:57 Scrappy Startup Lessons48:12 What’s Next For Ru & Rocka 58:09 Final Advice For Business Owners🔔 New episodes every Wednesday — subscribe so you never miss a launch.FOLLOW KATHERINEInstagram: ​​https://www.instagram.com/kb.barlow/Ru & Rocka: https://www.instagram.com/ruandrocka/FOLLOW USInstagram: www.instagram.com/weareladieswholaunch/TikTok: www.tiktok.com/@weareladieswholaunchYouTube: www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.