Borrowed vs Owned. Should You Build Your Audience or Borrow It?

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Episode Summary: In this episode of Authority Matters, host Leann Lyon and guest Dennis "DM" Meador, founder of the Legal Podcast Network, delve into the critical distinction between borrowed and owned audiences. They explore when it's advantageous to appear as a guest on other platforms and when it's time to focus on building your own media presence. The conversation highlights the importance of having a destination for your audience, the value of quality over quantity in audience building, and the strategic use of borrowed audiences to enhance your own platform. Dennis shares insights from his experience on over 150 podcasts, emphasizing the need for professionals to balance borrowed attention with building their own authority ecosystem. This episode is essential for anyone looking to enhance their personal branding and authority online. Key Timestamps: 00:01 – Introduction 01:03 – Welcome to Authority Matters 01:49 – Borrowed vs. Owned Audiences 02:15 – Understanding Borrowed Audiences 03:24 – Importance of Owned Audiences 04:44 – Launching Your Own Show 05:54 – Starting with Borrowed Audiences 08:45 – Audience Size vs. Quality 10:34 – Ideal Blend of Borrowed and Owned 11:25 – Red Flags in Podcast Invitations 14:37 – Paid vs. Free Podcast Opportunities 16:45 – Transitioning from Borrowing to Building 18:01 – Cross-Pollination in Audience Building 22:21 – Practical Steps for Borrowing Audiences 26:03 – Conclusion: Long-Term Leverage About the Show: The Authority Matters is a podcast series dedicated to helping professionals build their authority online through strategic media, distribution, and personal branding. Each episode breaks down essential topics like media creation, audience engagement, and sustainable growth strategies. The show is designed for professionals who want to stand out in their industry and create lasting relationships with their audience. With a focus on clarity and actionable insights, The Authority Matters empowers listeners to transform their online presence and achieve their business g