Bobbi Brown on Selling Your Name, Getting Fired, and Starting Over | Aspire with Emma Grede

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What does it mean to build something so successful that it outgrows you, and then start again from nothing with your name legally off the table? Bobbi Brown built one of the most iconic beauty companies in the world. She was 37 when she sold it, stayed for 22 years, then eventually pushed out of the business that carried her name. She waited out a 25-year non-compete, and on the day the clock ran out, she launched Jones Road—at 63, with six products, no outside investors, and a completely different playbook. Bobbi shares: - What it really costs to sell your name (and whether she’d do it again) - Why getting fired from the brand she built was the best thing that ever happened to her - The difference between building something massive and building something that’s yours - The social media strategy behind Jones Road and why it works - The leadership lesson she’s still learning at 68 and what confidence means after decades of trying to be someone she’s not Have you ever built something, a business, a career, an identity, and had to walk away from it? What did starting over teach you? Tell us in the comments, and be sure to SUBSCRIBE HERE: https://www.youtube.com/@EmmaGrede?sub_confirmation=1 so you don’t miss what’s next. #bobbibrown #jonesroadbeauty #beautybusiness #esteelauder #entrepreneurship #secondact #startingover #founderstory #EmmaGrede #aspirepodcast #BeautyMogul #reinvention #buildingbrands #over60 #businesswisdom 00:00:00 - Introduction 00:01:40 - Meet Bobbi Brown 00:03:08 - Ambition at 68 00:06:15 - Getting fired from Estée Lauder 00:10:04 - Called to the principal's office 00:12:48 - The money conversation 00:15:30 - Starting over at 62 00:20:45 - Launching Jones Road 00:25:15 - Building a brand differently 00:30:20 - The importance of product 00:34:45 - Ad Break 00:36:05 - Not building another Bobbi Brown 00:42:30 - Choosing the right partners 00:48:15 - Social media and TikTok 00:54:20 - Advice for founders 01:00:30 - Age and reinvention 01:03:43 - Rapid Fire _____ Buy Emma's B