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The Age of Hyper-Individualism: The Rise, Consequences and Future of the Cult of Self

What do self-help culture, influencer branding, therapy-speak, and political polarization have in common? They all reflect a deeper crisis: the rise of hyper-individualism.In this provocative and timely book,The Age of Hyper-Individualismexplores how the modern obsession with the self—its improvement, expression, and protection—has reshaped nearly every aspect of contemporary life. Drawing on philosophy, psychology, politics, spirituality, and pop culture, Daniel Kirrin examines how we got here and what it’s costing us.From the commodification of identity to the marketization of relationships, this book dissects how individualist ideals, once seen as liberatory, have evolved into isolating, even dehumanizing forces. Through vivid real-life stories, cultural analysis, and academic insight, it explores:Why therapy culture and digital wellness often deepen self-obsession rather than healingHow religion, education, and democracy are being reshaped by market logic and personal brandingThe impact of social media, capitalism, and consumer psychology on our sense of belongingAlternative paths forward—including co-housing, mutual aid, participatory democracy, and new spiritual communitiesWhile not a nostalgic plea to abandon individuality,The Age of Hyper-Individualismmakes the case fora more connected, accountable, and interdependent future. It is a vital read for anyone seeking to understand the forces shaping our inner lives and public worlds—and how we might live differently.Read more

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