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DON"T LET THEM CATCH YOU SELLING
InDon't Let Them Catch You Selling, the author nails the essence of sales. In Chapter 5, he points out: "'Please, please give me an appointment,' and 'Please, please buy my product' are not proven sales strategies. It is a natural reaction for all creatures to back away when being pursued." This explains why people resist being sold. The interaction is, apparently, more complicated, however. As noted in the Introduction: people may resist being sold, but are evolutionary predisposed to buy. How to successfully navigate this human contradiction, and achieve success in the sales profession, is revealed, in clear practical terms, by a sales professional with over 50 years of front-line sales success.Read more
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