
‘Your Rich BFF' Vivian Tu's top money tips: How she made $7M a year by 31
Michelle Toh... · 58:44 · 6,673 plays
From the album Behind the Business with Michelle Toh
Description
Vivian Tu is the founder and CEO of Your Rich BFF, a leading financial education brand helping millions learn how to build wealth and make smarter money decisions. She left Wall Street and a lucrative career in media sales to become one of the biggest voices in the creator economy, earning over $7 million by age 31 and gaining about 10 million followers across social media. Known online as “your favorite Wall Street girly,” Vivian teaches financial literacy lessons you never got in school — from understanding the economic cost of war and the impact of interest rate cuts to mastering budgeting, investing and paycheck management. A former JPMorgan trader, Vivian transitioned from finance to media sales before becoming a full-time content creator and entrepreneur. Today, she runs a seven-figure business that includes a book, podcast, major brand partnerships, and a growing portfolio of content designed to make personal finance simple, relatable and empowering. In this conversation, we get into: | 00:00: Introduction | 01:41: Wall Street & BuzzFeed beginnings | 04:25: How immigrant parents shaped her relationship with money | 05:44: The three money rules everyone should know | 06:15: “The most important financial decision" you'll ever make | 07:32: Working with today's job & stock markets| 09:02: Getting started on Wall Street and how it shaped Vivian's path | 12:46: Experiencing bad bosses & injustice in the workplace | 13:50: The story behind the term "Your Favorite Wall Street Girly" | 16:57: Life-changing mentors | 18:00: From Wall Street to BuzzFeed making up to $625k/ year in sales| 19:15: "I rake it up" - Vivian's deal song | 20:41: The viral video that changed everything — and moment she decided to bet on herself | 26:02: Dealing with the social pressure when leaving the "traditional path" | 31:17: Time boxing & structuring her schedule as a new founder | 33:15: The team behind the business of "Rich BFF" | 34:05: Breaking down her workflow & revenue streams to earn $7M/ year | 39:30: Becoming a millionair
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