Why Sue Bird Thinks Women’s Sports Has Finally Broken Through | The Deal

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In this episode of The Deal, Alex Rodriguez and Jason Kelly sit down with former WNBA player and Seattle Storm co-owner Sue Bird to discuss her growing media empire and the explosion of women's sports. Bird tells the hosts how she has built her investment portfolio, why her company’s viral t-shirt is about more than just a meme and why timing is so important for her big decisions on and off the court. Listen to The Deal on Apple Podcasts, Spotify, iHeart, Bloomberg Carplay, or wherever you get your podcasts. You can also watch The Deal on Bloomberg Originals and Bloomberg TV. Corrects reference in video to University of Connecticut basketball coach Geno Auriemma. 00:00 - 01:35 Intro 01:35 - 02:05 Deal-making mindset 02:05 - 06:49 UCONN 06:49 - 10:38 NIL & Coach Auriemma 10:38 - 14:15 Transitioning to the WNBA & playing overseas 14:15 - 17:30 Business ventures 17:30 - 20:10 Joining the Seattle Storm ownership group 20:10 - 24:29 The business case for women’s sports 24:29 - 28:38 Togethxr 28:38 - 32:32 Everyone Watches Women’s Sports T-Shirt 32:32 - 36:49 Women’s sport & the cool factor 36:49 - 39:21 The upside for the WNBA 39:21- 41:03 How social media has impacted sports popularity 41:04 - 44:09 Sue and Megan’s Podcast & Investments 44:09 - 47:30 Rapid Fire -------- Like this video? Subscribe: http://www.youtube.com/Bloomberg?sub_confirmation=1 Get unlimited access to Bloomberg.com for $1.99/month for the first 3 months: https://www.bloomberg.com/subscriptions?in_source=YoutubeOriginals Bloomberg Originals offers bold takes for curious minds on today’s biggest topics. Hosted by experts covering stories you haven’t seen and viewpoints you haven’t heard, you’ll discover cinematic, data-led shows that investigate the intersection of business and culture. Exploring every angle of climate change, technology, finance, sports and beyond, Bloomberg Originals is business as you’ve never seen it. Subscribe for business news, but not as you've known it: exclusive interviews, fascinating profiles, data-driven analys