Why Having a “Niche” Is Making You Broke in 2026 - Tomike Adeoye

Description

Most creators are told to "niche down" to be successful, but Tomike Adeoye built a multi-million Naira empire by doing the exact opposite. Known as one of Africa’s most authentic influencers, she has successfully turned her personality into a salary while running multiple businesses including Mallia World and Lighthouse Studio.In this episode, Tomike shares the raw, unpolished reality of the creator-CEO life. She reveals why she was editing brand ads while in active labor contractions and how she walked away from a ₦9.6 million deal to protect her brand's "No Discount" rule.From her "Hold God by the Collar" strategy for prayer to managing her hair business when pregnancy made it physically impossible to show up, this is the unfiltered truth about what it takes to stay at the top. Tomike explains why being "nice" shouldn't be confused with being weak and how she maintains a "Spirit of Excellence" across every business she touches.Stop shrinking. Start positioning. This is how you live boldly.Subscribe for more bold conversations.Follow Living Boldly IG - https://www.instagram.com/livingboldly_?igsh=MWpsMXdpcXRvcWsyNw%3D%3D&utm_source=qrTT - https://www.tiktok.com/@_livingboldly?_r=1&_t=ZS-94AE1irBFbNX - https://x.com/livingboldlypod?s=21Host Outfit from www.esobyliman.com. This Podcast is supported by Taptap Send.If you send money home to Nigeria from the US, UK, EU, Canada or Australia, this is for you.Use TAPTAPQUEEN for $20 bonus on your first transfer. https://taptapsend.onelink.me/Lrab/wrhmi3vxTimeStamps00:00 – Intro01:48 - Meet Tomike02:10 – Why I refused to niche down 04:04 – How Mallia World was born 04:47 – My next beauty business move 04:55 – Ad break: Tap Tap Send 05:51 – Tomike’s Structure Behind Her Success07:47 - Being Stern vs Being Fun09:49 – What guides all my decisions 10:19 – Choosing the right business partner 14:20 – Systems that keep everything running 16:00 – Why we play gospel in the salon 17:43 – Losing my mum brought me closer to God 18:14 – Putting God first, always 19:53 – My story beca