What is the Long Tail? (Chris Anderson) | From A Business Professor

Description

The long tail is a concept in internet economics that refers to the idea that a large portion of online consumer demand lies in niche products that are not available in physical stores. The term was first introduced by Chris Anderson, an American entrepreneur and writer. So what it refers? Are there some real world examples? What are its implications and limitations? In this video, I will discuss these questions with you.