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Welcome to the 'brain gym': DIY neurotech is now in India, no prescription required

Welcome to the 'brain gym': DIY neurotech is now in India, no prescription required

The Ken... · 14:10 · 8,366 plays

From the album Daybreak

Description

For decades, sending an electric current into the brain meant a hospital, a doctor, and a diagnosis. A Bengaluru startup called Mave Health wants to move it into your daily routine. Its Rs 30,000 headset uses tDCS, a low current to the prefrontal cortex, to ease stress before it builds. The technology is decades old and well-evidenced. What's new is who controls it. Mave sells directly to consumers, no prescription and no regulator sign-off, on the argument that it's simply a consumer electronic. The Ken reporter Sudeshna Ray wore one herself to find out how that feels. Can medicine's oldest question, who gets to treat your brain, survive being sold like earphones?Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.

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