
Welcome to the 'brain gym': DIY neurotech is now in India, no prescription required
The Ken... · 14:10 · 8,366 plays
From the album Daybreak
Description
For decades, sending an electric current into the brain meant a hospital, a doctor, and a diagnosis. A Bengaluru startup called Mave Health wants to move it into your daily routine. Its Rs 30,000 headset uses tDCS, a low current to the prefrontal cortex, to ease stress before it builds. The technology is decades old and well-evidenced. What's new is who controls it. Mave sells directly to consumers, no prescription and no regulator sign-off, on the argument that it's simply a consumer electronic. The Ken reporter Sudeshna Ray wore one herself to find out how that feels. Can medicine's oldest question, who gets to treat your brain, survive being sold like earphones?Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.
More By The Ken...
- 1
Why Jio made Dhurandhar and then gave it away
The Ken... · 4,342 plays · 81:41
- 2
Why Indigo went budget and premium at once
The Ken... · 11,149 plays · 10:20
- 3
Your kids might be looting your bank account in the guise of gaming
The Ken... · 11,839 plays · 12:06
- 4
ITC: The remaking of a giant | Intermission E04 | The Ken
The Ken... · 4,132 plays · 146:55
- 5
Fireside Ventures' Kanwaljit Singh on the decade at Hindustan Lever that gave him consumer, raising half the fund he could have, and keeping a coach in his sixties
The Ken... · 4,402 plays · 60:20
- 6
A worker-owned Uber is India's fix for its ever-expanding gig workforce
The Ken... · 7,945 plays · 9:11
- 7
Where are Emergent’s users?
The Ken... · 8,574 plays · 82:59
- 8
AlbumTwo by Two
The Ken... · 2,791 plays
- 9
Part 1: Mukesh Bansal on founder mode in the AI age, the three kinds of professionals in the AI age, and the Haridwar boy who found entrepreneurship in a library
The Ken... · 8,075 plays · 57:32
- 10
Part 1: Saahil Goel of Shiprocket on rebuilding the same company three times, the $4 million he was told to take or leave and why in India you sell outcomes, not software
The Ken... · 8,379 plays · 65:20
You May Also Like
- 1
AlbumAUDREY NUNA
592,786 plays
- 2
AlbumKirk and the Jerks
Kirk and the Jerks · 5,205 plays
- 3
AlbumSeasons
kei · 10,609 plays
- 4
AlbumDeGarmo & Key
DeGarmo & Key · 6,982 plays
- 5
AlbumOra Rangbazz
Shawon · 2,530 plays
- 6
AlbumThe Mitchell Trio
The Mitchell Trio · 5,713 plays
- 7
AlbumTNC THE NEXT CHAPTER SINGLES
TEKNEKO BROS · 4,594 plays
- 8
AlbumMobbin' Hood
6,204 plays
- 9
AlbumRoyish Good Looks Radio
5,932 plays
- 10
AlbumThis Is For You: Music from The House Theatre of Chicago production The Sparrow
Kevin O'Donnell · 8,167 plays
- 11
AlbumSteainn
Henry Mockford · 9,078 plays
- 12
AlbumNobody From Nowhere
Nobody From Nowhere · 5,223 plays