
They Called Him An Imposter... Then He Took Over The Sneaker World
13:08 · 4,895 plays
From the album The eMpTy Podcast
Description
Imagine facing court, only for the case to be dropped! Then, a legal battle for 'King of Trainers' ensues, leading to social media domination. Discover how a simple Instagram post sparked a global phenomenon. The eMpTy Podcast - Trainers, Tunes and Tales Feat. Rocky Boss and Franklin The King of Trainers @djrockyboss @kingoftrainers #iftheglassainthalffullitsempty #theemptypodcast #mentalking #fyp #podcast #chat #debate #SneakerCulture #Entrepreneurship #BrandBuilding #LegalBattles #socialmediamarketing #TheEmptyPodcast #KingOfTrainers #FranklinBoateng #SneakerCulture #JDsports #Avirex #Entrepreneurship #Trapstar #TrainerCulture #iftheglassainthalff Chapters 00:00 The Real King of Trainers Story Begins 00:55 Finding Rare Trainers Across Europe 01:14 Building Fabs Network & Claiming King of Trainers Online 01:37 JD Sports Calls Him An Imposter 02:43 The Cease & Desist Letter Arrives 03:30 Franklin's Bold Offer To Work With JD Sports 04:02 Learning Trademark Law In One Week 04:23 "Is The King Of Trainers On The Phone?" 05:06 Facing A Multi-Billion Pound Company 05:42 Defending Himself In Court Without A Lawyer 06:24 JD Sports Drops The Case 06:41 Securing The King of Trainers Brand On Instagram 07:03 JD Sports Changes Its Marketing Campaign 07:42 How Franklin Ended Up Working With JD Sports 08:08 The Entrepreneur Behind The Trainers 08:25 The Ellesse Collaboration Inspired By His Mum 09:05 The Instagram Post That Changed Everything 09:22 600 Comments That Shocked Ellesse Worldwide 09:50 Lockdown Nearly Stops The Collaboration 10:09 The King's Closet & Live Shopping Concept 10:32 Chicken Connoisseur Appearance & Future Plans 10:46 Building The Avirex Brand In The UK 11:26 Opening The Avirex Store In Boxpark Shoreditch 11:33 Bringing Notorious B.I.G.'s Son To The Launch 11:51 Three Months Of Sales In Just Four Days 12:08 Creating The Trapstar x Avirex Collaboration 12:28 The King of Trainers Socials & Final Thoughts Follow The eMpTy Podcast 📸 Instagram: @theemptypodcast 🎵 TikTok: @theemptypodcast ▶️ YouTube: The eM
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