The Story of How Indie Music Took Off in India! | Ft. Girish Talwar & Debayan Deb | Cyrus Says

Description

Welcome to Cyrus Says!In this episode, Cyrus sits down with Girish Talwar and Debayan Deb, founder and co-founder of Rebellion Management, for a fascinating conversation about India’s independent music movement, artist management, live events, creator culture, and how entertainment businesses are actually built from the ground up. Girish reflects on his journey from law school and playing bass in Zero to helping shape the indie scene through Only Much Louder(OML), artist management, CDs, music videos, festivals, and eventually some of the biggest shifts in Indian live entertainment. Debayan adds the next-generation lens, sharing how fandom, the internet, and modern creator ecosystems changed the way talent is discovered, built, and monetized.The conversation moves through the rise of OML, the early independent band circuit, NH7 Weekender, artist communities, Babblefish, branded content, streaming, music economics, Vir Das, creator management, sync licensing, and how Rebellion now works across music, creators, and brand partnerships. It is funny, nostalgic, sharply observant, and full of real industry insight on what it takes to build culture before the market is ready for it. This is a great episode for anyone interested in music, entrepreneurship, media, and the business of entertainment in India.