Melanie Ramjee, The Empress of Hype

Description

Award-winning publicist Melanie “Hypress” Ramjee – The Empress of Hype – joins Kojo Baffoe to unpack club culture, PR, Black August and building a boutique agency. From faxing press releases and MySpace blogs to running Tutone Communications and serving on the Special Olympics SA board, Melanie shares the real work behind “going viral” and staying relevant in youth culture as you grow older. In this episode: - Starting EarGasm Records from a bedroom and losing everything on a hip-hop concert - How PR “called” her and what she learnt at Speakers Corner - Building Tutone Communications without business school - Choosing clients by energy, not just money - Blogging, Hypress Life, motherhood and navigating ageism in entertainment - Why Special Olympics work gives her a different kind of hype If this conversation resonates, hit subscribe, leave a comment with your biggest takeaway, and share the episode with someone building their own path in media or PR. #MelanieRamjee #Hypress #TheEmpressofHype #ListenToYourFootsteps #SouthAfricanPodcast #PublicRelations #PRAgencyLife #TutoneCommunications #BlackAugust #EarGasmRecords #MusicIndustry #EntrepreneurLife #WomenInBusiness #WomenInPR #CreatorEconomy #FestivalPR #ClientEnergy #WorkSmarter #AgeismInEntertainment #SpecialOlympicsSA #AfricanStorytelling #JoburgCreatives #ContentCreator