India has more tourists than ever. So why is tourism in trouble?

Description

India's foreign tourist arrivals slipped by about 8% from the year before to about 9 million in 2025, and a wave of recent reporting has finally made it a talking point. If you take out the business travellers and the diaspora visiting family, the number who came just to holiday in India may be closer to 3 million. And yet Indians have never travelled their own country more. Domestic trips have crossed 4 billion. The government is pouring thousands of crores into tourist circuits and temple towns like Varanasi and Ayodhya while spending almost nothing to bring foreigners in.In this episode, host Snigdha Sharma asks who Indian tourism is really being built for now, and what India loses if the foreign visitor drops off the itinerary.Tune in.Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.