How Bentley Builds Fast & Luxury Cars For The Ultra Rich | CEO Frank Walliser | FO551 Raj Shamani

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Get your hand-picked playbook here: https://www.figuringout.co/pdf/fo-551Guest Suggestion Form: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://forms.gle/bnaeY3FpoFU9ZjA47⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Disclaimer: This video is intended solely for educational purposes and opinions shared by the guest are his personal views. We do not intent to defame or harm any person/ brand/ product/ country/ profession mentioned in the video. Our goal is to provide information to help audience make informed choices. The media used in this video are solely for informational purposes and belongs to their respective owners.(00:00) - Intro(02:43) - Why Does Car Design Still Start With Pencil Sketches, Not AI?(04:31) - Why Is Every Car First Built as a Clay Model?(07:10) - How Do Aerodynamics & Wind Tunnels Make a Car Fast?(09:37) - What Makes a Car Fast: Top Speed vs. Lap Time(11:17) - Breaking the Nürburgring Record With the Porsche 918 Hybrid(18:35) - Why Do Bentley & Porsche Share Platforms but Feel Different?(21:47) - How Do the Accelerator, Engine & Torque Actually Work?(25:24) - Do Electric Bentleys Feel Different to Drive?(36:34) - Why Does Bentley Employ 5,000 People When Robots Could Do the Job?(38:44) - Why Does Handcrafted Stitching & Polishing Still Beat Machines?(40:32) - The Hidden Complexity Behind Bentley's Paint Process(43:39) - How Do You Engineer the "Expensive Sound" of a Car Door?(46:19) - The Art & Sourcing Behind Bentley's Wood Veneers(51:48) - What Makes Bentley Impossible to Copy Without the Badge?(54:28) - The Mindset of Ultra-Rich Buyers Around the World(56:42) - Bentley's Marketing Strategy: Where Does It Spend Its Money?(1:03:34) - The Secret Behind Bentley Employees' Extraordinary Pride(1:08:39) - Why Did Priyanka Chopra Jonas Become Bentley's Global Ambassador?(1:10:37) - The Personal Cost of Becoming Bentley's CEO(1:12:13) - BTS(1:14:31) - OutroIn today's episode, we sit down with Dr. Frank-Steffen Walliser Chairman & CEO of Bentley Motors for a fascinating deep dive into how the world's most l