Hala Taha: How to Turn Social Media Visibility Into a Revenue Engine | Marketing

Description

Hala Taha used LinkedIn and social media to build visibility long before she knew how to turn an audience into a business. While working a corporate job, she grew Young and Profiting through audience swaps, engagement pods, persistent guest outreach, and a volunteer team, believing the podcast would remain a passion project. But when guests began asking for her help to scale their brands, she realized the same strategies behind her success could power a business of her own. In this special crossover episode, Hala sits down with Courtney Johnson on Built in Public to share how entrepreneurs can build a personal brand, grow an audience, and turn their visibility into a revenue-generating business asset. In this episode, Courtney and Hala will discuss: (03:12) Building a Personal Brand From Scratch (10:24) Trading Audiences to Grow Your Platform (12:16) Growing on LinkedIn Without Following Norms (15:42) Hiring the Right Team to Scale (22:51) Landing Big Guests and High-Paying Clients (34:18) How Personal Branding Unlocks Dream Opportunities (43:42) Future-Proofing Your Career Through Personal Branding Hala Taha is the host of Young and Profiting, a top 10 business and entrepreneurship podcast on Apple Podcasts and Spotify. She is the founder and CEO of YAP Media, an award-winning social media and podcast agency. She also leads YAP Media Network, where she helps renowned podcasters like Jenna Kutcher, Neil Patel, and Russell Brunson grow and monetize their shows. With her business on track to reach eight figures in 2026, Hala stands out as a leading creator and entrepreneur. Sponsored By: Indeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/profiting Shopify - Start your $1/month trial at Shopify.com/profiting. Northwest Registered Agent - Get a complete business identity with Northwest. Visit northwestregisteredagent.com/YAPFree and start using free resources to build something amazing. HeyGen - Create AI avatar videos without constantly being behind the camera. Get your first three