Financial Services Marketing S7 - Distribution of Financial Services

Description

Perhaps the most complex element of the marketing mix in the context of financial services marketing. Due to the characteristics of services as intangible, heterogeneous etc the responsibility and roles of the process, people and systems elements are blurred. This means there must be a seamless integration of these elements in delivering satisfactory services. In most cases both demand and supply happens at the same time in financial services during distribution. The BSU E-learning and Problem-based Learning Programme seeks to strengthen the capacity of South Universities including University of Ghana in the using of e-learning and problem-based learning approach for teaching and learning in UG. This video-lecture is developed under this initiative to enhance learning activities in the classroom and beyond.