Financial Services Marketing S11 - Regulation and Financial Services Marketing

Description

The marketing of financial services is greatly affected by an array of regulations which guide the scope of a company’s marketing activities. While some of these regulations may only affect marketing activities for specific categories of financial services, others affect such activities across the entire sector. It is therefore essential for financial services marketing professionals to have a clear understanding of the regulations that influence their markets and to ensure regulatory compliance. The BSU E-learning and Problem-based Learning Programme seeks to strengthen the capacity of South Universities including University of Ghana in the using of e-learning and problem-based learning approach for teaching and learning in UG. This video-lecture is developed under this initiative to enhance learning activities in the classroom and beyond.