Financial Services Marketing S1 - An Introduction and Ghana Context

Description

It is imperative that we understand how marketing environment influence current and future demand and supply of financial products and services in the industry. The BSU E-learning and Problem-based Learning Programme seeks to strengthen the capacity of South Universities including University of Ghana in the using of e-learning and problem-based learning approach for teaching and learning in UG. This video-lecture is developed under this initiative to enhance learning activities in the classroom and beyond.