Ep. 002 PINConvo with Marsal Masita, Direktur PT Garuda Sepakbola Indonesia - Timnas Sebagai Brand

Description

The Indonesian National Team is currently undergoing a transformation. One of the most significant changes is the establishment of PT Garuda Sepakbola Indonesia (GSI) to manage the team as a brand and oversee its commercial activities. In a discussion with Director Marsal Irwan Masita, PINC’s Senior Partner Nugroho Nurarifin explored how the team is being developed as a modern brand, its target audience, its perspective on competitors, and the long-term objectives of its brand-building efforts.