Beyond Trade Down: The Psychology Powering Private Label Growth

Description

Private label isn’t a “cheaper alternative” anymore, and that outdated framing is leaving brands exposed. In this episode of Food for Thought Leadership, Chris Campbell is joined by Hunter Thurman, Founder of Alpha-Diver, to break down how the market has shifted from a simple private label vs. national brand debate into a three-lane landscape: value brands, owned brands, and national brands. Hunter shares why owned brands are increasingly competing on innovation and sensory discovery—not just price—and why younger shoppers, including Gen Z, are rewarding these products on their merits. _____________________________________________________________ 𝗖𝗼𝗻𝗻𝗲𝗰𝘁 𝘄𝗶𝘁𝗵 𝘂𝘀: ✳️Website: foodinstitute.com 𝗟𝗲𝘁'𝘀 𝗚𝗲𝘁 𝗦𝗼𝗰𝗶𝗮𝗹: ✳️Instagram: https://www.instagram.com/foodinstitute/ ✳️ TikTok: https://www.tiktok.com/@thefoodinstitute_ ✳️LinkedIn: https://www.linkedin.com/company/the-food-institute/ ✳️Facebook: https://www.facebook.com/TheFoodInstitute ✳️Twitter: https://twitter.com/FoodInstitute 𝗦𝗶𝗴𝗻-𝘂𝗽: ✳️Free Daily Newsletter- https://lp.constantcontactpages.com/su/Z0oAfQy ____________________________________________ 𝗩𝗶𝗱𝗲𝗼𝘀 𝗬𝗼𝘂 𝗠𝗮𝘆 𝗘𝗻𝗷𝗼𝘆: 🎥 FI Spotlight Playlist https://www.youtube.com/playlist?list=PLlP6JGWYm4VhHU21ouETIGO5iADMkSZ2y