
Anoushka Shankar: Creativity Is an Act of Hope
The Business of Fashion... · 24:56 · 5,505 plays
From the album The Business of Fashion Podcast
Description
Anoushka Shankar has spent three decades building one of the most distinctive bodies of work in contemporary music. She has taken the sitar — an instrument rooted in centuries of North Indian classical tradition — into completely new territory, blending the ancient Hindustani raga system with electronic, flamenco and Western orchestral influences.At a time when we're bombarded — wars, looming AI risk, a constant churn of uncertainty — her music is a salve. It carries echoes of long road trips with my family, listening to her father, Ravi Shankar, play the sitar.But this is not just nostalgia; Shankar’s music is rooted in her personal journey. At BoF VOICES 2025, she explained how she has written from joy, from pain, from outrage — and in each case, the impulse to release something into the world is inseparable from the belief that it will matter to someone. Every act of creation is an act of hope.“I believe that any creative act is a hopeful act, because we wouldn't send anything out into the void if we didn't have a hope and belief that it was gonna reach other people,” says Shankar. “By nature, it is about hope.”Shankar spoke about how she found her way back to music after prolonged creative numbness following the pandemic, and what the ancient discipline of improvisation has taught her about adapting to a world in constant upheaval.Key Insights: Creativity is an act of hope: Shankar argues that to make anything is to believe it will reach someone. For her, the impulse to create is inseparable from the belief that it will matter. “I've written from a place of joy, from a place of pain, and from outrage about global events, but each of those times there is some shred of hope that means it's gonna make some kind of a difference to bother putting something out into the world,” she says.Small moments of presence can become a way through crisis: After the pandemic, Shankar entered a protracted period of creative silence, unable to write — caught, as she puts it, in “a period of very, very numb and debilitating pain.
More By The Business of Fashion...
- 1
The Anti-Unicorn Playbook That Beat Fashion's DTC Boom
The Business of Fashion... · 5,114 plays · 27:52
- 2
Leena Nair and Matthieu Blazy on Creativity and the Power of the Human Hand
The Business of Fashion... · 4,053 plays · 52:19
- 3
Is Fashion School Still Worth It?
The Business of Fashion... · 11,129 plays · 32:43
- 4
How Books Became Fashion’s Latest Status Symbol
The Business of Fashion... · 5,170 plays · 26:16
- 5
Mona Kattan on Finding the Courage to Go It Alone
The Business of Fashion... · 8,969 plays · 25:21
- 6
Conner Ives is Building a Business With Instinct
The Business of Fashion... · 7,739 plays · 54:44
- 7
Why Activewear Consumers Are Looking Beyond Lululemon
The Business of Fashion... · 1,800 plays · 26:10
- 8
Oura CEO on the Future of Health Intelligence
The Business of Fashion... · 5,104 plays · 30:09
- 9
Chris Green on Why The Best Fashion Stores Don’t Chase Scale
The Business of Fashion... · 5,406 plays · 50:22
- 10
The Fashion and Beauty Companies Everyone Wants to Work For
The Business of Fashion... · 5,434 plays · 35:31
You May Also Like
- 1
AlbumInvisible Child
2,016,413 plays
- 2
AlbumStr Escobar
Str Escobar · 2,671 plays
- 3
AlbumReminiscence EP
Kruse · 11,519 plays
- 4
AlbumP de PAKIE
PAKIE · 10,528 plays
- 5
Albumpaniic
paniic · 10,417 plays
- 6
AlbumLyrically Inclined
Shody Tha Artist · 7,673 plays
- 7
AlbumSummerbreeze
Martin Weleno · 6,444 plays
- 8
AlbumMc MD Oficial
Mc MD Oficial · 6,963 plays
- 9
AlbumfoQus
Yakuza.ht · 174 plays
- 10
AlbumBossa del Sol
Jordy Jordan · 7,395 plays
- 11
AlbumFROM SAME SAMPLE
FROM SAME SAMPLE · 8,488 plays
- 12
AlbumFastmatics
Fastmatics · 3,450 plays