adidas | Adizero Adios Pro Evo 1

Description

When adidas launched the Adizero Adios Pro Evo 1, they did so with one laser-focused ambition: to change the course of running history. We needed to unleash the Pro Evo 1 and adidas’ ‘lightest ever’ story with maximum impact. What this couldn’t be was just another shoe release leading up to just another marathon. It had to make a statement.