Adam Fishman (Product Advisor) talks Figma for Devs, Zoom’s COVID product strategy, and Twitter's Creator Payouts

Description

This week, we have special guest Adam Fishman, original proclaimed Growth Daddy (defined as a father and a growth expert), a Reforge mainstay, and formerly of Lyft, Patreon, and Imperfect Foods. Today he and our hosts are discussing Figma for Dev, Zoom’s COVID strategy, and Twitter’s Creator Payouts. 🎨→ ⌨️ Figma for Dev from Unsolicited Feedback Figma for Dev offers deep lessons and the experts agree it’s a brilliant move. 💰 Figma unlocked unparalleled PLG through their unconventional pricing strategy: Most tools price per seat, but Figma realized that this creates unnecessary friction because when you pay per seat, there’s often approvals that need to happen to add someone. At Figma, anyone who is not editing does not incur any charges. 🚀 Now, they want to capture revenue from the audience that’s already in their funnel: In every project, there are 5-15x more engineers than designers, greatly increasing the TAM if companies now opt to pay for seats for their engineers who are already used to the platform. 🎯 Focus is the name of the game here as Figma takes a step into the Dev audience: Figma could have built a wide range of features for engineering. Figma chose to focus on the part of engineering that is closest to design. 📹 Zoom’s COVID Product Strategy: Zoom delivers a Growth Daddy Cage Match between Fishman and Balfour, with Mosavat as the mediator. Background: Zoom has recently launched several new products, including Zoom Apps, Zoom Events, and Zoom Video Engagement Center. Round 1: 🐟 Fishman asks, "Is this just a spaghetti at the wall strategy? Who are they building for?" 🔎 But, Balfour commends the Product Velocity of the engineering team. Very impressive! 🔑 Mosavat errs toward Fishman in round one, pulling in a Mike Spicer quote from Sutter Hill Ventures. Mike tweeted that the right strategy is to take a series of sequential bets, not a bunch of bets across a bunch of different things because you learn more each time. Fareed feels like none of these are sequential bets. Round 2: 🐟 Fishman zooms in