#87 – Basim AbdulWali | What 20 Years at Mercedes Taught Me About Marketing & the Saudi Market

Description

In this episode of The Saudi Fitness Talk Show, Adam & Todd sit down with Basim AbdulWali, Marketing & Development Director at Mercedes-Benz KSA (Juffali Automotive), for a deep dive into the art and evolution of brand building in Saudi Arabia and beyond. We cover: - The thinking behind "Move With Mercedes" and recent brand activations - The future of marketing in a fast-changing automotive world Mercedes' positioning as global competition rises — especially from China - Two decades of marketing experience: biggest mistakes, key lessons, and what still guides Basim’s decision-making - How running, sneakers, and storytelling intersect with branding, culture, and impact Whether you’re in marketing, leadership, or simply curious how one of the world’s most iconic brands adapts to change — this episode is for you. Follow Basim here: https://www.instagram.com/bwali1 Follow the show: https://www.instagram.com/thesaudifitnesstalkshow Adam’s Instagram: https://www.instagram.com/adam.fedorciow Todd’s Instagram: https://www.instagram.com/toddprice_