Why is Guinness so popular in Nigeria?

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I genuinely need Nigerians to explain this to me 😭🇳🇬 How did Guinness become THIS iconic here? It’s not just a drink at this point — it feels like part of the culture 😂 Every bar, every gathering, every advert… Guinness is THERE. I’m fascinated honestly. Somebody give me the history lesson 👀