Tushar Kumar & Prerana Khatri on OML, India’s Creator Economy and the Future of Entertainment | Cyrus Says

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Welcome to Cyrus Says! On this episode of Cyrus Says, Tushar Kumar, CEO of OML, and Prerana Khatri, CBO of OML, reveal how the company grew from representing independent musicians to becoming a major force across comedy, creators, branded content, production and sports entertainment. They explain what OML looks for in new talent, how artists are discovered and why collaboration between a creator and their manager matters so much. They also talk about the rise of Indian stand-up comedy, OML’s journey with NH7 Weekender, producing over 70 shows for streaming platforms, Zakir Khan’s international success, the impact of the AIB Roast and how creators such as Tanmay Bhat, Rohan Joshi and Kullu have built loyal communities. The conversation also covers brand collaborations, censorship in comedy, influencer marketing and why social media could change the future of Indian sports content.Watch the full episode of Cyrus Says for an entertaining look at the business behind India’s biggest comedians, creators and digital entertainment brands.See omnystudio.com/listener for privacy information.