The art of building legendary brands | Arielle Jackson (Google, Square, Marketer in Residence at First Round Capital)

Описание

What makes a great brand? After working at Google and Square, Arielle Jackson has spent the past eight years consulting startups on how to create powerful messaging that works. In this jam-packed episode, she shares how to pick a winning name for your company, create a brand purpose that excites your team and customers, and position your company and its products for success. You don’t want to miss this one! — Find the full transcript here: https://www.lennysnewsletter.com/p/the-art-of-building-legendary-brands — Where to find Arielle Jackson: • Twitter: https://twitter.com/hiiamarielle • LinkedIn: https://www.linkedin.com/in/ariellerjackson/ • Course: https://maven.com/arielle/startupbrandstrategy — Where to find Lenny: • Newsletter: https://www.lennysnewsletter.com • Twitter: https://twitter.com/lennysan • LinkedIn: https://www.linkedin.com/in/lennyrachitsky/ — Thank you to our wonderful sponsors for making this episode possible: • Flatfile: https://www.flatfile.com/lenny • Unit: https://unit.co/lenny • Athletic Greens: https://athleticgreens.com/lenny — Referenced: • Positioning Your Startup Is Vital—Here’s How to Nail It: https://review.firstround.com/Positioning-Your-Startup-is-Vital-Heres-How-to-Do-It-Right • Three Moves Every Startup Founder Must Make to Build a Brand That Matters: https://review.firstround.com/three-moves-every-startup-founder-must-make-to-build-a-brand-that-matters • What I Learned from Developing Branding for Airbnb, Dropbox, and Thumbtack: https://review.firstround.com/what-i-learned-from-developing-branding-for-airbnb-dropbox-and-thumbtack • Positioning: The Battle for Your Mind: https://www.amazon.com/Positioning-Battle-Your-Al-Ries/dp/0071373586 • Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life: https://www.amazon.com/Alchemy-Curious-Science-Creating-Business/dp/006238841X • The Vanishing Half: https://britbennett.com/the-vanishing-half • The Mothers: https://britbennett.com/the-mothers • Nik Sharma’s weekly newsletter: https://www.nik.co/sub