How Pricklee Went From Startup to Whole Foods, Sprouts & HEB

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In this episode of FI Spotlight, we take a look at Pricklee, a beverage brand that’s taking on the legacy companies one bottle at a time. FI CEO and Managing Partner Brian Choi talks shop with Pricklee Co-Founder and CEO Kun Yang while at The Well Network’s Summit West event in Anaheim, California. They go over Pricklee’s journey from humble beginnings to generating 2-4x retail velocity in multiple big-name stores.  Yang also gives insights on how far the business has come as a brand, from their famous appearance on Shark Tank to endlessly ideating, experimenting, and testing different flavors, to finally seeing the end result on store shelves. He also details the significance of starting Pricklee out of a desire to see more healthier beverage alternatives in supermarkets, based on his background as a pharmacist. Do you know about Pricklee already? What are your thoughts on this brand? Give us your thoughts in the comments! _____________________________________________________________ 𝗖𝗼𝗻𝗻𝗲𝗰𝘁 𝘄𝗶𝘁𝗵 𝘂𝘀: ✳️Website: foodinstitute.com 𝗟𝗲𝘁'𝘀 𝗚𝗲𝘁 𝗦𝗼𝗰𝗶𝗮𝗹: ✳️Instagram: https://www.instagram.com/foodinstitute/ ✳️ TikTok: https://www.tiktok.com/@thefoodinstitute_ ✳️LinkedIn: https://www.linkedin.com/company/the-food-institute/ ✳️Facebook: https://www.facebook.com/TheFoodInstitute ✳️Twitter: https://twitter.com/FoodInstitute 𝗦𝗶𝗴𝗻-𝘂𝗽: ✳️Free Daily Newsletter- https://lp.constantcontactpages.com/su/Z0oAfQy ____________________________________________ 𝗩𝗶𝗱𝗲𝗼𝘀 𝗬𝗼𝘂 𝗠𝗮𝘆 𝗘𝗻𝗷𝗼𝘆: 🎥 FI Spotlight Playlist https://www.youtube.com/playlist?list=PLlP6JGWYm4VhHU21ouETIGO5iADMkSZ2y