How Modern Brands Build Loyalty, Purpose, and Identity | Andy Stalman | Shekhar Natarajan Podcast

Описание

Andy Stalman's journey from Argentina to becoming a global branding expert How crisis can build resilience, creativity, and innovation Lessons from working with global brands including Lacoste and airport businesses Why a brand is much more than a logo The importance of purpose, identity, values, culture, and consistency Why companies struggle with internal and external brand alignment How leadership shapes organisational culture and brand value The idea of brands as modern-day "totems" that people gather around Why branding must move from what brands say to what brands actually do The growing role of technology and AI in branding How businesses can protect brand value in an AI-driven world Why intellectual property protection is becoming increasingly important The connection between brand value and company value Founder-led brands vs. brand-led organisations Knowing when a company needs to reinvent itself Lessons from brands such as Amazon, Zara, Apple, Coca-Cola, Nike and Ryanair Why "customer-centric" is often one of the biggest claims brands fail to live up to The role of love, humanity and purpose in the future of brands Andy's perspective on suffering, resilience, family, purpose and the lessons life teaches us A rapid-fire discussion on overrated and underrated brands, marketing, AI, leadership and the future of social platforms Key takeaway: A powerful brand isn't built by what a company says about itself. It is built by what the organisation consistently does, believes, delivers, and makes people feel. Subscribe to Tomorrow Today Show by SKN for more transformative global conversations.