How Chanel Turned Outfit Posts Into a Whole Fashion Company (From Scratch)

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Chanel started off just posting outfits during COVID to see what people liked… no big plan behind it. Over time, it picked up, people started paying attention, and it turned into something way bigger, a full fashion company. In this interview, she talks about how it really happened: Starting with nothing but an idea, letting the audience guide the direction, staying consistent until it turned into something real This is one of those “it just grew into it” stories. If you’re thinking about starting something, this might hit.