Efficient Scaling: Nick Warner of Route on driving sustainable growth with limited resources

Описание

In this episode I interview Nick Warner, Head of Growth at Route and one of the rising stars of startup growth hacking. Nick has spent his entire career mastering the most important aspects of growth across both product- and marketing-led initiatives. We dive deep into specific best practices on how to think about prioritizing in the face of limited resources (08:59), how to work effectively across functions (21:01), and how to optimize customer acquisition costs (30:35). You can learn more about Nick by visiting his Linkedin page (https://www.linkedin.com/in/1-nick-warner/) and be sure to check out what he’s building over at Route (https://route.com/). Discover additional content by checking out the mParticle blog (https://www.mparticle.com/blog/) and connect with and follow me on Linkedin (https://www.linkedin.com/in/abhiseeth/) for the latest on Connected, by mParticle!