Building a Business That Survives 10+ Years in Africa | The Untold Story of Kopo Kopo with Dennis Ondeng

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How do you build a startup that survives over a decade in Africa's tough tech terrain? In this interview, Dennis Ondeng, the CEO of Kopo Kopo, shares his remarkable journey of building and sustaining a fintech company for over 14 years in Kenya and across Africa. This episode is more than a founder story; it's a deep dive into what it means to lead with resilience, vision, and empathy.Kopo Kopo is a fintech platform that enables small and medium-sized businesses to accept digital payments and access credit. Since launching in 2011, it has weathered some of the most difficult startup challenges—including a near-fatal funding drought, market resistance, and the ever-changing demands of scaling in emerging markets. Dennis has been at the heart of this journey, first as the company’s CTO and later transitioning to CEO, where he’s led the team through pivotal shifts in strategy, structure, and regional expansion.In this interview, Dennis talks openly about the struggles that tested him and the business. He recounts the dark days of 2015, when Kopo Kopo’s Series B funding nearly fell apart and the company faced existential questions. Rather than give up, Dennis and the team used that moment as a turning point. It forced them to reassess how they were building, who they were building for, and how to better lead with people in mind. That period forged a deeper sense of purpose and built a foundation for longevity.Dennis also shares his perspective on scaling into new markets. Kopo Kopo experimented with expansion into Ghana, Uganda, and other African countries. What they learned was that timing and market readiness are just as important as the product itself. He discusses the value of experimentation, failing fast, and building systems that allow you to iterate without losing focus. The company’s decision to work with partners instead of going in alone helped reduce risk and improve market fit. These strategies alongside a disciplined focus on the needs of merchants enabled Kopo Kopo to evolve and remain relevant in a co