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The Joy of Failure: How to Handle Failure and Experience Massive Breakthroughs From It

How do you turn a mega-failure into a powerful comeback story of success?Lead author Chris Evans writes this in the inspired pages ofJoy of Failure,a new book co-written with bestselling author Julia McCoy about how to win and learn from failure: “The mask of success is the image we present to the world that makes zero logical sense, but people believe in it anyway with wild hope. They want desperately to believe thatsome people don’t struggle! Success can be easy!This mask looks like your face but blots out all your failures, doubts, anxieties, losses, and fears. Wearing it means pretending you rose up to meet your wins smoothly with nothing but fanfare, fist-pumping, smiles, and excitement. It wipes away the tears, the frustration, the setbacks, and the low points as if they never happened. The messy, failure-filled middle—the one we all know and experience when we strive to meet a goal—doesn’t exist when you don the mask.I wore the mask of success to protect myself. Yes, in the worldly sense, I was successful. But I often felt insecure and like an imposter. With the mask, I had it all together. I was killing the game of entrepreneurship. I had the answers. I didn’t struggle as other people struggled.Through the mask, if I presented a curated image of myself, I could control the image others had of me. However, there’s a big problem with wearing a mask. It’s not true. It’s posturing. It’s inauthentic. It’s exhausting and not sustainable.The joy in failure is having my mask shattered on the ground as I faceplant. No doubt it bruises and batters my ego. But it’s an opportunity to discover my true self and express that authentically so the world can see who I am, failures and all.The funny thing I’ve discovered about measuring myself to others’ success and standards is that the comparison is always a sham: I’ve simply been comparing my mask to theirs.”Join multiple 8-figure entrepreneur Chris Evans and co-writer Julia McCoy, content marketing expert, writer extraordinaire and President of a leading AI company, in

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