The Science of VIRALITY | I Gave a Wharton Professor $1,000 To Make Boring Products Go Viral!.mp4

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👉 Check Odoo: https://www.odoo.com/r/qM47👉 Think School’s flagship Communication course with live doubt sessions:https://thethinkschool.com/sp/communi...👉 Who would you like to see next on The Indian Business Podcast:https://forms.gle/37daEPEy7mAzhvv29👉 Follow Our GuestLinkedIn: https://www.linkedin.com/in/j1berger/👉 Video IntroductionCan you make a boring product go viral with less than $1,000?Most brands think virality requires a huge marketing budget, an exciting product, or a genius advertising campaign. But Jonah Berger spent nearly 20 years studying thousands of brands, and found that word of mouth isn't random, luck, or chance. There is a science behind why people talk and share.In this episode, we sit down with Jonah Berger, Wharton Professor and author of Contagious, to reverse-engineer how ordinary products can generate extraordinary word of mouth.In this episode, you'll learn:1. The 6 psychological triggers that make people talk about and share anything2. How a blender generated 200M+ views and 700% higher sales with just $503. Why making something viral may actually be the WRONG goal4. How KitKat used coffee to create a trigger that increased sales by over 30%5. Why a boring 80-year-old's corn trick became a viral video6. How to make people remember your product without spending millions on advertisingChapters00:00 - Why Do Boring Products Go Viral?3:21 - Interesting Brands Get ZERO Extra Word of Mouth5:54 - The Secret Framework Behind Everything That Goes Viral7:36 - How the Ugliest Ad Ever Made Grew Sales 700%11:10 - Your Ad Should Never Be About You14:22 - Sell Chips Like a Hermès Bag18:36 - Your Brain Cannot Ignore a Broken Pattern19:10 - Why Chasing Virality Backfires22:50 - An 80-Year-Old Out-Marketed the Professionals25:15 - The Oldest Marketing Trick Still Working27:41 - How to Make Boring Water Worth Talking About32:33 - The Ad That Only Works One Day a Week35:54 - The Chai and Biscuit Trick That Makes You Impossible to Forget38:07 - How to Own a Trigger With Almost $044:48 - How to Sell a Pe