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Minimalist Marketing: How Entrepreneurs and Nonprofits are Reaching Their Audience Without a Marketing Budget

"Minimalist Marketingis loaded with solid research and easily digested ideas. Joe gives us a vocabulary and a system to get traction in our marketing." - Jack Allen, PhD, author of The Mindset for Success"As soon as I started readingMinimalist Marketing, I had a hard time putting it down."- Ashley Brooks, PhD, owner of Restoration Counseling"This book should be the go-to guide for anyone wanting to get ahead of the curve when it comes to engaging your customer."- Josh Taylor, Assistant Vice President of Marketing, University of Mobile"If you are struggling to get your message in front of your audience,Minimalist Marketingis the answer."- Francis Jones, owner of KHJ ConsultingMinimalist Marketing is the entrepreneur and nonprofit's guide to marketing that works. InMinimalist Marketing, you will learn:Thefour strategiessuccessful nonprofits and entrepreneurs use to compete against brands with much larger marketing budgetsWhy the best marketing can (and often should) be asmall line itemin your budgetHow to pair theright toolswith the right strategies so that you do not spend all of your time experimenting and guessingRead more

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