Something Unexpected Is Happening With CEO of the Day. Don't Let the Smile Fool You EP23

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This episode of Don't Let the Smile Fool You takes you behind the scenes of the CEO of the Day initiative. When we started in 2023, the hope was to do something meaningful—give a young woman the chance to not just shadow but to sit in the CEO chair and experience what leadership truly feels like. We began with seven companies, just a LinkedIn post and an idea, and over a few years have grown to over 100 companies across five countries.This journey hasn’t been about numbers or viral fame. It’s been about real change. Companies everywhere knew their boardrooms needed to look different, but lacked a clear mechanism. CEO of the Day gave them structure, visibility, and something concrete to show for their effort.You’ll hear how women who participated have gained confidence and visibility, how companies like UBA, Insia, and Canal Plus have been steady supporters, and how the ripple effect is turning participants into CEOs and ministers. There’s a network forming—one we didn’t design, but one that’s changing the landscape for women across industries. The impact report proves it isn’t just a vibe; women are getting promotions and new roles, sometimes updating their LinkedIn before the day is over.The episode brings it home with Nashata, who began quietly in her first meeting and, by afternoon, was chairing the executive committee, confidently leading and challenging. That shift didn’t come from a new skill, just from being moved into a position and having the seat for a day.We reflect on what really happens after—the shared experiences, the support systems, and the access these women now have to each other and to CEOs. With over 160 women across sectors and countries, it’s become much more than just a one-day event. The alumni network is taking shape, and in five or ten years, these women will be leaders and mentors for the next generation.CEO of the Day works because it’s simple. You don’t need a big budget. You need a CEO ready to give up the seat and a woman ready to take it. There’s now talk of attaching a mentorship