Reshaping the GLP-1 Economy: A Breaking Consumer Study

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GLP-1 medications like Ozempic® and Wegovy® are transforming far more than weight loss. They're changing how people eat, shop, spend money, dine out, and interact with brands, creating ripple effects across retail, restaurants, healthcare, apparel, and the broader economy. In this episode of We Fixed It, You're Welcome, Aaron Wolpoff and Chino Nnadi sit down with Lisa W. Miller, ex PepsiCo VP Consumer Strategy & Insights and founder of Lisa W. Miller & Associates, to discuss groundbreaking findings from her latest proprietary research on the rapidly evolving GLP-1 economy. With insights from more than 30 industry studies and a survey of 6,500 U.S. consumers, Lisa reveals what businesses need to know as consumer behavior changes in real time. From the surprising rise of male GLP-1 users to the future of retail, employee benefits, and restaurant innovation, this conversation explores why companies that adapt early will likely have a competitive advantage while those that ignore these shifts risk being left behind. What You'll Learn • How GLP-1 medications are reshaping consumer spending habits • Why restaurants, retailers, and grocery brands are being forced to adapt • The surprising growth of male GLP-1 adoption and why most brands are missing it • Why simply labeling products "GLP-1 Friendly" isn't enough • How apparel companies and wedding retailers are responding to rapid weight loss • The impact of GLP-1s on HR, employee benefits, and workplace policies • The opportunities and risks businesses should prepare for over the next several years • Why understanding consumer behavior matters more than following headlines. About Our Guest Lisa W. Miller is a Consumer Insights & Innovation Strategist with more than 30 years of experience helping organizations turn consumer insights into business growth. She previously served as Vice President of Insights at PepsiCo and Vice President of Innovation at Brinker International. Today, through Lisa W. Miller & Associates, she helps leadership teams translate research into ac