Inside Paris Hilton's Multi-Billion Dollar Business

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Paris Hilton became a household name in the early 2000s as a new kind of celebrity — one who leveraged a “dumb blonde” persona into a global brand with more than $4 billion in lifetime retail sales. Speaking with CNBC’s Tania Bryer in a New York hotel with deep family connections, Hilton, now CEO of her own media company, discusses how she uses AI to support her business, plans to launch a hotel chain and why she thinks she has proved critics wrong. Watch CNBC Meets: Paris Hilton by clicking the video above. #CNBC #CNBCMeets #ParisHilton ----- Subscribe: @cnbci CNBC International Live: @cnbcinternationalive LinkedIn: https://www.linkedin.com/showcase/cnbc-international/ TikTok: https://www.tiktok.com/@cnbci Facebook: https://www.facebook.com/cnbcinternational Instagram: https://www.instagram.com/cnbcinternational/ Threads: https://www.threads.net/@cnbcinternational X: https://twitter.com/CNBCi Telegram: https://t.me/cnbci WhatsApp: https://bit.ly/CNBCiWhatsApp