Greg LaVecchia | He Had a 2.5 GPA… Now He’s Got a $1 Billion Brand

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Greg La Vecchia is the founder of Bloom, one of America’s fastest-growing supplement and energy drink brands, now sold across 70,000 retail doors. After bootstrapping the company to $180 million with no investors, mentors, or traditional playbook, Greg helped turn Bloom into a category-defining brand doing $23 million in weekly net sales.In this episode, Greg breaks down the early days of selling fitness products, building with his wife, betting $1 million on Target distribution, influencer marketing, retail strategy, product failures, fatherhood, and the pressure of scaling a brand built from scratch.Hosted on Ausha. See ausha.co/privacy-policy for more information.